Reach travelers when they're actually planning the trip.

At a glance

The numbers below are pulled live from our analytics and SEO platforms — not last year's snapshot. The full breakdown by month, country, device, and page is below.

Sources: Plausible Analytics (own first-party data, GDPR-compliant), Ahrefs Site Explorer (April 2026). Methodology and raw figures available on request.

Audience snapshot

Our readers are not casual scrollers. They've already decided to come to Hawaii and they're working out the details — which island, what month, where to stay, what to book. The two best signals of that are where the traffic comes from (search queries about Hawaii planning) and which pages it lands on (the planning pages, not the celebrity gossip).

Search authority

Hawaii Guide ranks for nearly every meaningful Hawaii-travel search. That matters for advertisers because it means we are the page Google sends people to when they're planning — which is the moment that drives bookings, not the moment after.

Source: Ahrefs Site Explorer, US, April 2026. Traffic-value figure is what the same audience would cost to acquire through paid search at current US CPC rates.

What we shipped in the last 18 months

We have spent the last year and a half turning Hawaii Guide from a static publication into a live travel product. Readers don't just read articles here — they get current surf forecasts, live volcano status, real-time park alerts, AI-narrated audio summaries, and a personalized trip planner. That depth keeps readers coming back, lowers the bounce rate over time, and gives advertisers placement next to features readers actually use.

Behind the scenes: 12+ Cloudflare Workers, server-side proxying for every paid API, GDPR-compliant first-party analytics, and a multi-stage human editorial review on every published word. We are an independent travel publisher running like a software product.

Advertising options

We offer a spectrum that goes from low-touch performance (CPC tile ads) up to fully integrated brand partnerships. Most of our advertisers — local Hawaiʻi tour operators, restaurants, accommodations — start with a dedicated business listing and add email broadcasts during their booking-window seasons. Larger brand campaigns and statewide tourism partners typically work with us on custom packages that combine sponsored content, audience targeting, and email reach.

Pricing above is published for reference. Local Hawaiʻi operators may also want to see our Work With Us page, which goes deeper on the operator-focused tooling (FareHarbor onboarding, photo enrichment, business-listing setup).

Why work with us

Family-owned and independent, since 2002. John and Victoria Derrick run Hawaii Guide together. We are not a private-equity content farm or a hedge-fund-owned travel portfolio — we are travelers ourselves, building the resource we wished we'd had when we started planning Hawaiian trips two decades ago. That perspective is part of why readers trust us: we have sat in the chair they are sitting in now, and we have spent twenty-plus years getting the answers right.

That ownership matters because it shapes editorial. We turn down advertisers whose product would mislead our readers. We disclose every sponsored placement. We decline partnerships that conflict with our message of championing Hawaiian local businesses and respecting the islands. Advertisers who fit appreciate that — because they get placement in a publication readers genuinely trust, not one they bounce off.