Value-Driven Promotion, Networking & Analytics
Traditional marketing and advertising are only as good an investment as the return it yields your business. Hawaii Guide operates uniquely on the concept of returning real and measurable value to both our direct clients (business owners) and to potential Hawaii visitors. We do this through a proprietary system called Guidelink.
Guidelink is the unique process of pairing our visitors, at the proper stage of the travel planning funnel, with the business services that best suite their respective needs. This highly targeted approach yields significantly greater conversion rates than traditional advertising or marketing strategies. This is because we intimately focus on each unique campaign to establish an authentic ‘link’ between the visitor and relevant services. This ultimately ensures value-driven results for our business partners that are continuously refined through evaluation of our robust visitor network and the corresponding analytics.
Cost Per Event Campaigns (CPE)
Hawaii Guide offers a variety of 'event-based' campaigns business owners can choose from. Each campaign is carefully measured, refined and continuously optimized to provide the most value to our Guidelink partners.
While Hawaii Guide utilizes what initially resonates as common advertising methods, like CPC, CPM, and CPA, - ultimately, our campaign strategies are significantly different from traditional methods. Our highly targeted approach to linking visitors with related services that are of high interest to them typically results in lower overall impressions and clicks, which is initially counterintuitive, but our established Guidelink system has proven to provide significantly higher value per qualified lead and ultimately yields a significantly higher return on the investment.
Additionally, Hawaii Guide offers Email Campaign Impressions and Clicks. Promotion on our popular social media channels is also included complimentary with any Guidelink campaign.
Throughout each campaign our client will determine their respective budget and Hawaii Guide will subsequently control the exposure. Hawaii Guide can turn the proverbial facet on a lot or a little depending on the client’s exposure, click-through or lead nurturing requirements.