Creating our proprietary Guide review is a multifaceted process. Launched in June 2015, we've carefully begun curating a selection of reviews from the travel industry's most respected tourism experts.
How Guidereview Works
We then assign independent scores to the reviews and apply a weighted average to encapsulate the range of opinions found on each service. The result is a single score that captures the essence of our evaluation in one Guide review. Each activity, attraction, tour, and accommodation found on GuideofUS Hawaii only receives a Guide review when we've aggregated at least three critical travel sources.
As of March 2020, we've curated over 17.8 million independent visitor reviews as a part of Guide review.
Each unique Guide review can range from A-F, with higher scores indicating better overall reviews. To help visitors instantly compare, on each detailed attraction, activity, or accommodation entry we also provide a summary of our findings, alongside an aggregation date, that show trusted travel review sources.
Why "weighted average" is important
Guide review is a weighted average in that we assign more importance, or weight, to some sources and travel publications than others, based on their quality and overall stature. Also, for tours and activities, we also normalize the resulting scores (akin to "grading on a curve" in schools), which ensures our final grades don't cluster together.
Each Guide review badge is also fully embeddable, and updates automatically, on any third-party website.