When you visit Maui in February, embrace the unique opportunity to witness whales in their natural habitat, a truly memorable experience. Additionally, celebrating Valentine's Day on this picturesque island is an opportunity not to be missed.

For your trip in February 2024, here are some top events and festivals in Maui that are definitely worth exploring.

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Market Sunday Market at Maui Street Market 

“Eat the street, Maui style” is this new and explosively popular Maui event mantra. Each Sunday in February, the Maui Street Market in Kahului will be hosting the Maui Sunday Market - a tradition of live performances, local vendors, and local foods. The Maui Food Technology Center presents the market, which focuses on supporting local businesses and entrepreneurs. 

When: Sundays, February 4th, 11th, 18th, 25th, 4 PM - 8 PM
Where:150 Hana Hwy, Kahului
More Info: Maui Street Market


18th Annual Whale Tales 

February is also whale season. That means Maui, the whale epicenter of Hawaii, will have several annual events related to whales. Whale Tales at the Ritz-Carlton in Kapalua is a particularly special one for the whole family. Comprising one weekend, the event promises “whale watches, educational opportunities, world-class talks,” and other related attractions.

When: Friday, February 16th - Monday, February 19th
Where: 1 Ritz Carlton Dr, Kapalua (Ritz-Carlton Maui, Kapalua) 
More Info: Whale Tales

The 2024 Great Whale Count

Another whale of a tradition - okay, sorry - coming back to Maui in February is the annual Great Whale Count. Organized and hosted by the Pacific Whale Foundation, the fact that an event like this can even exist shows how likely you will see whales in Maui this February. The tradition, held this year on Saturday, February 24th, invites volunteers to come and help count them from the shore! According to their website, it is also one of the longest-running community science projects in the world.

When: Saturday, February 24th
Where: Various Locations
More Info: Pacific Whale Foundation - Great Whale Count


Polynesian Show at The Shops At Wailea

Each Thursday in February, the Shops at Wailea will host one of the most accessible and family-friendly cultural festivals you will likely find anywhere on the islands. The show features Hawaii’s iconic dance, the hula, and other critical Polynesian traditions across the region.

When: Thursdays, February 1st, 8th, 15th, 22nd, 29th; 5:30 PM - 6:30 PM
Where: 3750 Wailea Alanui Dr, Wailea
More Info: Polynesian Show


Valentine’s Day

When: Wednesday, February 14th, 2024

Last but not least, for couples, we highly recommend making Valentine’s Day plans. Maui is often considered Hawaii’s most romantic island, and they like to go big for the holiday of love. Special Valentine’s Day sunset cruises, dinner specials, couple’s massages…there is too much to list here, but we would be remiss not to include a mention!


We hope you find this a helpful starting guide for planning your February trip to Maui. As always, mahalo, and best wishes for your visit! 

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