Hawaii Guide Audience & Analytics

Hawaii Guide is proudly operated by Guide of US, LLC., publishers of the expansive Guide of US Travel Network.  Hawaii Guide was designed to be a one-stop resource for future Hawaii visitors planning their trips to the islands. Since 2002, through the use of our web site, mobile application, email subscribers, and digital visitor guides – our mission has remained the same - to be an all-inclusive visitor guide to the Hawaiian Islands.

As a proven leader in the Hawaiian Tourism market, our team loves putting our combined 50+ years of hospitality, marketing, and advertising experience to work for our business partners in Hawaii. 

Highly Trafficked Website

Traffic Summary

  • 3.1 Million Annual Visitors to the hawaii-guide.com website
  • 6.4 Million Unique Pageviews on hawaii-guide.com
  • 3-Minute average visitor session on hawaii-guide.com

Demographics Summary

  • 60% of visitors planning their trip are Female
  • 43% are under 35 years of age
  • 38% are between 35 and 55 years of age
  • 53% have a college degree
  • 20% have a post-graduate degree

Geographic Summary

  • 80% are visiting from the United States
  • 7% are visiting from Canada
  • 6% are visiting from Australia
  • 53% of US visitors are located in the Western US
  • 49% of Canadian visitors are located in Western Canada

Traveler Data

Visitor Timeline & Dates

  • 97% plan to visit Hawai‘i within the next 2 years
  • 86% plan to visit Hawai‘i within the next 12 months
  • 38% are planning a Hawai‘i visit within the next 6 months
  • 65% book recreational tours & activities prior to arrival

Expected Duration of Hawaii Visit

  • 78% plan to stay on average 5 – 11 days
  • 21% plan to stay on average 12 – 21 days

Engaged Audience

  • 96% use Hawaii Guide as a resource to plan their Hawai‘i trip
  • 71% visited an advertising partner website

Additional Analytics Data

Traveler Budget Data

  • 55% have a lodging budget of $100 - $300 per night
  • 14% have a lodging budget over $300 per night
  • 37% have an activity & tours budget of $75 - $300 per person
  • 27% have an activity & tours budget over $300 per person

Email Marketing Stats

  • 35,000 subscribers who plan to visit Hawaii within the next 12 months
  • 15,000 subscribers who plan to visit Hawaii within the next 18 months
  • 70,000 unique emails distributed per month


Maui Travel Section Stats

  • 1.35 Million Annual Page Views
  • 1.08 Million Unique Annual Visitors



Kauai Travel Section Stats

  • 1.21 Million Annual Page Views
  • 986,000 Unique Annual Visitors



Big Island Travel Section Stats

  • 1.04 Million Annual Page Views
  • 824,000 Unique Annual Visitors



Oahu Travel Section Stats

  • 601,000 Annual Page Views
  • 477,000 Unique Annual Visitors



Let's Chat

Let our experienced Hawaii Marketing team assist you today! Have questions, need more information, or want to see if we're right for your business? Please fill out this form and we will be in touch with you shortly. Alternatively, you can also email us anytime at info@hawaii-guide.com or call us at (808) 240-4730.

*All Analytics data was compiled from Google Analytics, Quantcast, and our email marketing platform. Traffic statistics are from February 2015 - February 2016.

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