GuideofUS Hawaii Audience & Analytics

GuideofUS Hawaii was designed to be a one-stop resource for future Hawaii visitors planning their trips to the islands. Since 2002 – through the use of our website, mobile applications, guidebooks, email subscribers, social media channels, and digital visitor guides – our mission has remained the same: to be an all-inclusive visitor guide to the Hawaiian Islands.

GuideofUS Hawaii ('Hawaii Guide') is proudly operated by GuideofUS, LLC., publishers of the expansive GuideofUS Travel Network.  Learn more about us.

As a proven leader in the Hawaiian tourism market, our team loves putting our combined 50+ years of hospitality, marketing, and advertising experience to work for our business partners in Hawaii.

John Derrick
Published on: 07-16-2020
Published by: John C. Derrick

Highly-Trafficked Website

GoUS Hawaii Traffic Summary

  • 3.3 Million Annual Visitors
  • Engaged audience with a high loyalty rate
  • 61.24% Mobile Traffic (AMP & Responsive)

Demographics Summary

  • 58% of visitors planning their trip are female
  • 42% are under 35 years of age
  • 39% are between 35 and 55 years of age
  • 58% have a college degree
  • 22% have a post-graduate degree

Geographic Summary

  • 80% are visiting from the United States
  • 7% are visiting from Canada
  • 6% are visiting from Australia
  • 53% of US visitors are located in the Western US
  • 49% of Canadian visitors are located in Western Canada
Highly-Trafficked Website
Traveler Data

Traveler Data

Visitor Timeline & Dates

  • 97% plan to visit Hawaii within the next 2 years
  • 86% plan to visit Hawaii within the next 12 months
  • 38% plan to visit Hawaii within the next 6 months
  • 65% book recreational tours & activities prior to arrival

Expected Duration of Hawaii Visit

  • 78% plan to stay on average 5 – 11 days
  • 21% plan to stay on average 12 – 21 days

Highly Engaged Audience

  • 98% use and trust GoUS Hawaii as a resource to plan their trip
  • 72% visited an advertising partner website

Additional Analytics Data

Traveler Budget Data

  • 59% have a lodging budget of $100 - $300 per night
  • 18% have a lodging budget of over $300 per night
  • 37% have an activity & tours budget of $75 - $300 per person
  • 27% have an activity & tours budget over $300 per person

Email Marketing Stats

  • Thousands of active/engaged subscribers segmented by planned visit period
  • 600-850 emails distributed, per day, to visitors at various trip-planning stages
Additional Analytics Data
GuideofUS Hawaii Audience & Analytics Image

Let's Chat

Let our experienced Hawaii Marketing team assist you today!

Have questions, need more information, or want to see if we're right for your business?

Please email us anytime at or call us at (808) 240-4772.

*All Analytics data was compiled from Google Analytics & Ezoic Analytics, along with our email marketing platform (Drip).
All traffic statistics are from time period between February 2019 - January 2020.

Download our Hawaii Map Packet

Includes most major attractions, all major routes, airports, and a chart with estimated driving times for each respective island.
Hawaii Map Packet

Download your FREE copy of our... 2020 Hawaii Travel Guide