GuideofUS Hawaii Audience & Analytics

GuideofUS Hawaii ('Hawaii Guide') is proudly operated by Guide of US, LLC., publishers of the expansive GuideofUS Travel Network.  GuideofUS Hawaii was designed to be a one-stop resource for future Hawaii visitors planning their trips to the islands. Since 2002 – through the use of our website, mobile applications, guidebooks, email subscribers, social media channels, and digital visitor guides – our mission has remained the same: to be an all-inclusive visitor guide to the Hawaiian Islands.

As a proven leader in the Hawaiian tourism market, our team loves putting our combined 50+ years of hospitality, marketing, and advertising experience to work for our business partners in Hawaii. 

Highly-Trafficked Website

Traffic Summary

  • 3.1 Million Annual Visitors to the website
  • 6.4 Million Unique Pageviews on
  • 3-Minute average visitor session on

Demographics Summary

  • 60% of visitors planning their trip are female
  • 43% are under 35 years of age
  • 38% are between 35 and 55 years of age
  • 53% have a college degree
  • 20% have a post-graduate degree

Geographic Summary

  • 80% are visiting from the United States
  • 7% are visiting from Canada
  • 6% are visiting from Australia
  • 53% of US visitors are located in the Western US
  • 49% of Canadian visitors are located in Western Canada

Traveler Data

Visitor Timeline & Dates

  • 97% plan to visit Hawaii within the next 2 years
  • 86% plan to visit Hawaii within the next 12 months
  • 38% plan to visit Hawaii within the next 6 months
  • 65% book recreational tours & activities prior to arrival

Expected Duration of Hawaii Visit

  • 78% plan to stay on average 5 – 11 days
  • 21% plan to stay on average 12 – 21 days

Engaged Audience

  • 96% use and trust GuideofUS Hawaii as a resource to plan their Hawaii trip
  • 71% visited an advertising partner website

Additional Analytics Data

Traveler Budget Data

  • 59% have a lodging budget of $100 - $300 per night
  • 15% have a lodging budget of over $300 per night
  • 37% have an activity & tours budget of $75 - $300 per person
  • 27% have an activity & tours budget over $300 per person

Email Marketing Stats

  • 35,000 active subscribers who plan to visit Hawaii within the next 12 months
  • 15,000 active subscribers who plan to visit Hawaii within the next 18 months
  • 400-700 emails distributed, per day, to visitors at various trip-planning stages


Maui Travel Section Stats

  • 1.38 Million Annual Page Views
  • 1.11 Million Unique Annual Visitors



Kauai Travel Section Stats

  • 1.31 Million Annual Page Views
  • 1.06 Million Unique Annual Visitors



Big Island Travel Section Stats

  • 1.07 Million Annual Page Views
  • 835,000 Unique Annual Visitors



Oahu Travel Section Stats

  • 900,000 Annual Page Views
  • 670,000 Unique Annual Visitors



Let's Chat

Let our experienced Hawaii Marketing team assist you today! Have questions, need more information, or want to see if we're right for your business? Please fill out this form and we will be in touch with you shortly. Alternatively, you can also email us anytime at or call us at (808) 240-4730.

*All Analytics data was compiled from Google Analytics, Quantcast, and our email marketing platform. Traffic statistics are from May 2016 - April 2017.

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