2024 Guides | Tours Kauai | Oahu | Maui | Big 'I'

Hawaii Visitor Statistics & Data

GuideofUS logo

Hawaii-Guide.com (HawaiiGuide.com) was designed to be a one-stop resource for future Hawaii visitors planning their trips to the islands. Since 2002 – through the use of our website, mobile applications, guidebooks, email subscribers, social media channels, and digital visitor guides – our mission has remained the same: to be an all-inclusive visitor guide to the Hawaiian Islands.

Hawaii-Guide.com is proudly operated by GuideofUS, LLC., publishers of the expansive GuideofUS Travel Network.  Learn more about us.

As a proven leader in the Hawaiian tourism market, our team loves putting our combined 50+ years of hospitality, marketing, and advertising experience to work for our business partners in Hawaii.

— article continued below —

Highly-Trafficked Website Image

Highly-Trafficked Website

Hawaii-Guide Traffic Summary

  • Highly Engaged audience
  • 63% Mobile Traffic
  • Annual Reach of up to 15M Unique Visitors

Demographics Summary

  • 58% of visitors planning their trip are female
  • 42% are under 35 years of age
  • 39% are between 35 and 55 years of age
  • 58% have a college degree
  • 22% have a post-graduate degree

Geographic Summary

  • 80% are visiting from the United States
  • 7% are visiting from Canada
  • 6% are visiting from Australia
  • 53% of US visitors are located in the Western US
  • 49% of Canadian visitors are located in Western Canada
Traveler Data Image

Traveler Data

Visitor Timeline & Dates

  • 97% plan to visit Hawaii within the next 2 years
  • 86% plan to visit Hawaii within the next 12 months
  • 38% plan to visit Hawaii within the next 6 months
  • 65% book recreational tours & activities prior to arrival

Expected Duration of Hawaii Visit

  • 78% plan to stay on average 5 – 11 days
  • 21% plan to stay on average 12 – 21 days

Highly Engaged Audience

  • 98% use and trust GoUS Hawaii as a resource to plan their trip
  • 72% visited an advertising partner website
Additional Analytics Data Image

Additional Analytics Data

Traveler Budget Data

  • 59% have a lodging budget of $100 - $300 per night
  • 18% have a lodging budget of over $300 per night
  • 37% have an activity & tours budget of $75 - $300 per person
  • 27% have an activity & tours budget over $300 per person

Email Marketing Stats

  • Thousands of active/engaged subscribers segmented by planned visit period
  • 600-850 emails distributed, per day, to visitors at various trip-planning stages
Victoria Derrick

Let's Chat

Let our experienced Hawaii Marketing team assist you today!

Have questions, need more information, or want to see if we're right for your business?

Please email us anytime at [email protected]

*All Analytics data was compiled from Google Analytics, Cloudflare Analytics, & Plausible Analytics, along with our email marketing platform (Drip).

Terms of Use & Disclosures

This website's use is your expressly conditioned acceptance of the terms, conditions, and disclaimers found within our Disclaimer of Warranty and Limitation of Liability page without any modifications. Your use of this website constitutes your acceptance of all the terms, conditions, and disclaimers posted herein. If you do not agree with any part of these terms and conditions, you should not use this website. We also receive a small commission from travel partners for some of the links found on this website. All partners and related links comply with our Advertising Disclosures. For example, as an Amazon Associate, we earn from qualifying purchases. These links do not cost you anything and help provide the necessary funding to maintain this website. Mahalo!

Download our Hawaii Map Packet

Includes most major attractions, all major routes, airports, and a chart with estimated driving times for each respective island.

Our popular Summary Guidesheets are now included.

Download your copy of our... 2024 Hawaii Travel Guide

Hawaii-Guide.com has been featured in...
cnn-travel
the-washington-post
usa-today
budget-travel
fodors
the-weather-channel
nbc-news
the-points-guy
lifehack
sfgate
travel-pulse
national-geographic-channel