Makawehi Lithified Cliffs
How Guidescore Works
Creating our proprietary Guidescore is a multifaceted process. We carefully curate a selection of reviews from the travel industry's most respected tourism experts. We then assign independent scores to the reviews, and apply a weighted average to encapsulate the range of opinions found on each service. The end result is a single score that captures the essence of our evaluation in one Guidescore. Each activity, tour, and accommodation available for booking on Guide of Hawaii only receives a Guidescore when we've aggregated at least three critical travel sources.
Why "weighted average" is important
Guidescore is a weighted average in that we assign more importance, or weight, to some sources and travel publications than others, based on their quality and overall stature. In addition, for tours and activities, we also normalize the resulting scores (akin to "grading on a curve" in schools), which ensures our final grades don't cluster together.
Each unique Guidescore can range from A-F, with higher scores indicating better overall reviews. To help visitors instantly compare, we also provide a summary of our findings, alongside an aggregation date, that shows three of our most trusted online travel review sources: Tripadvisor, Yelp, and Google.
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