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Guidescore Intelligent Travel Marketing

Guidescore lead automation and marketing system

How Guidescore can help increase tourism-related sales

Guidescore LogoGuidescore is the term Hawaii Guide uses to describe our sophisticated lead scoring system. Currently Hawaii Guide collects pertinent travel information, like dates of visit, which islands are being visited, visitor email and name, and visitor interests through a series of surveys, quizes, and other lead generation forms. In the first months since the launch, we've collected well over 8,000 unique visitor submissions, per month, into our Guidelink database. After each visitor enters their information, our Guidelink system begins analyzing the visitors browsing habits, interaction with the website, emails, and other materials we provide to them and assigns them a unique Guidescore.

Each Guidescore provides a numeric score, often between 1-100, on how ready a person is to make a travel-related purchase; and more importantly, what type of purchase. Hawaii Guide uses this invaluable information to not only provide each visitor with highly targeted and pertinent travel information about their upcoming trip, but also can provide our business partners with the ability to directly correspond with these visitors by filtering visitors down to very specific parameters (i.e.; by island, dates of visit, interests in specific types of tours/activities, accommodation preferences, budget, etc) and sending them customized messages; things like special rates, discounts, promotions, etc.

If you're interested in learning more about Guidescore, be sure to read more on our official Guidelink - Value Driven Marketing page.

Mahalo,
John

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