Hawaii Tourism Statistics
2007 Tourism Authority Final Report
For the full year 2007, total visitor days decreased 1.6 percent, while total arrivals dipped 1.2 percent to 7,368,048 visitors. The average length of stay was virtually unchanged at 9.15 days. Visitors from Canada grew 5.3 percent and arrivals from the U.S. West rose slightly (+.1%), but there were fewer Japanese (-3.5%) and U.S. East (-3.3%) visitors compared to 2006.
"Hawai‘i's visitor industry remained stable in 2007 especially coming off of two robust years of growth," said State Tourism Liaison, Marsha Wienert. "We continue to be encouraged by the increase in visitor spending, as well as ongoing growth in the number of visitors from markets such as Canada, Hawaii's fourth largest market, and the strong performance of Hawai‘i's cruise industry."
Individual Island Data (See chart for reference)
The statistic below are "arrival" data - meaning visitors who arrived in the islands (either from the mainland US, abroad, or from another island). When viewing these statistics, we encourage visitors to keep the geographic size of the islands in mind. For example, the Big Island and Kauai have very similar trends in arrivals. However, the Big Island is significantly larger than Kauai (in fact, it is larger than all of the other islands combined) so numbers alone cannot tell the complete story. Kauai and the Big Island may very well have the exact same number of visitors any given month, but the size of the island will also determine how "crowded" it feels.
The Big Island of Hawaii, the largest in the chain typically ranges between 100,000-150,000 arrivals each month. These numbers were generally higher in 2007 in comparison to either 2006 or 2005. Excluding the summer "hump" felt through all the islands, the number of arrivals fluctuates much less than some other islands in the chain, so visitation is usually about the same in Hawai'i. Spring visitation was notably higher in 2007 when compared to 2006 and Fall visitation was notably lower. The events we noted on the best time to travel to Hawaii page, that are held each spring and fall, can increase visitor ratios on the island.
Maui, the second largest island in the chain, typically ranges between 175,000-250,000 arrivals each month. On some years Maui's arrival numbers bounce around a good bit throughout the year, but in 2007 they remained fairly constant. The summer "hump" is by far the largest period of arrivals, but there are also significant spikes at other times during the year, most notably around the Christmas holidays. Maui also saw more arrivals in 2007 than either 2006 or 2005. March has the largest notable increase in 2007, while December had the most notable decrease.
Kauai, the fourth largest island in the chain, typically ranges between 95,000-120,000 visitors each month. Kauai, in general, is a much quieter island (arrival wise) when compared to the likes of the other islands in the chain. But that may be due to its size and "theme" (all things green). The summer "hump" is the only really busy time on the island, though it's not as distinct as the "hump" Maui and Oahu experience. Kauai, like Maui and the Big Island, saw higher arrival numbers in 2007 than previously in either 2006 or 2005. It is also clear the Kauai saw a notable increase in Spring and early Summer 2007 traffic when compared to 2006.
Oahu, the third largest island in the chain, typically ranges between 350,000-450,000 visitors each month. As you can quickly see, that number quickly dwarfs the other islands arrival data. Oahu is widely popular with visitors abroad, and given that 75% of the state's population lives on this single island, the arrival data can skew accordingly. Oahu's numbers were down in 2007 in comparison to 2006, but Oahu remains the most popular island of choice for many visitors. The drop in visitation, as noted, has now happened twice in a row over the last three years.
Molokai and Lanai only make up 2% of all visitor arrivals combined. If you're heading to the islands, we suggest you look at the detailed statistics provided on the Hawaii government page linked above.
More Information: Hawaii Weather page or Selecting a Hawaiian island to visit
If you want even more detailed tourism specifications, please visit the Hawaii Department of Business, Economic Development & Tourism.
For the full year 2007, total visitor days decreased 1.6 percent, while total arrivals dipped 1.2 percent to 7,368,048 visitors. The average length of stay was virtually unchanged at 9.15 days. Visitors from Canada grew 5.3 percent and arrivals from the U.S. West rose slightly (+.1%), but there were fewer Japanese (-3.5%) and U.S. East (-3.3%) visitors compared to 2006.
"Hawai‘i's visitor industry remained stable in 2007 especially coming off of two robust years of growth," said State Tourism Liaison, Marsha Wienert. "We continue to be encouraged by the increase in visitor spending, as well as ongoing growth in the number of visitors from markets such as Canada, Hawaii's fourth largest market, and the strong performance of Hawai‘i's cruise industry."
Individual Island Data (See chart for reference)
The statistic below are "arrival" data - meaning visitors who arrived in the islands (either from the mainland US, abroad, or from another island). When viewing these statistics, we encourage visitors to keep the geographic size of the islands in mind. For example, the Big Island and Kauai have very similar trends in arrivals. However, the Big Island is significantly larger than Kauai (in fact, it is larger than all of the other islands combined) so numbers alone cannot tell the complete story. Kauai and the Big Island may very well have the exact same number of visitors any given month, but the size of the island will also determine how "crowded" it feels.
The Big Island of Hawaii, the largest in the chain typically ranges between 100,000-150,000 arrivals each month. These numbers were generally higher in 2007 in comparison to either 2006 or 2005. Excluding the summer "hump" felt through all the islands, the number of arrivals fluctuates much less than some other islands in the chain, so visitation is usually about the same in Hawai'i. Spring visitation was notably higher in 2007 when compared to 2006 and Fall visitation was notably lower. The events we noted on the best time to travel to Hawaii page, that are held each spring and fall, can increase visitor ratios on the island.
Maui, the second largest island in the chain, typically ranges between 175,000-250,000 arrivals each month. On some years Maui's arrival numbers bounce around a good bit throughout the year, but in 2007 they remained fairly constant. The summer "hump" is by far the largest period of arrivals, but there are also significant spikes at other times during the year, most notably around the Christmas holidays. Maui also saw more arrivals in 2007 than either 2006 or 2005. March has the largest notable increase in 2007, while December had the most notable decrease.
Kauai, the fourth largest island in the chain, typically ranges between 95,000-120,000 visitors each month. Kauai, in general, is a much quieter island (arrival wise) when compared to the likes of the other islands in the chain. But that may be due to its size and "theme" (all things green). The summer "hump" is the only really busy time on the island, though it's not as distinct as the "hump" Maui and Oahu experience. Kauai, like Maui and the Big Island, saw higher arrival numbers in 2007 than previously in either 2006 or 2005. It is also clear the Kauai saw a notable increase in Spring and early Summer 2007 traffic when compared to 2006.
Oahu, the third largest island in the chain, typically ranges between 350,000-450,000 visitors each month. As you can quickly see, that number quickly dwarfs the other islands arrival data. Oahu is widely popular with visitors abroad, and given that 75% of the state's population lives on this single island, the arrival data can skew accordingly. Oahu's numbers were down in 2007 in comparison to 2006, but Oahu remains the most popular island of choice for many visitors. The drop in visitation, as noted, has now happened twice in a row over the last three years.
Molokai and Lanai only make up 2% of all visitor arrivals combined. If you're heading to the islands, we suggest you look at the detailed statistics provided on the Hawaii government page linked above.
More Information: Hawaii Weather page or Selecting a Hawaiian island to visit
If you want even more detailed tourism specifications, please visit the Hawaii Department of Business, Economic Development & Tourism.
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