Hawaii Tourism Statistics
If it's Hawaii tourism data you're looking for, then you're in the right place. We'll cover the latest tourism trends on the Hawaiian islands and provide a series of graphics and summarized data to give you a good idea of what's happening by the numbers.
Using 2005-2007 statistics from the tourism authority in Hawaii we can present the following data. The graph seen here (to the right) shows the Total ARRIVAL Data in 2007 to each island (including multi-destination/island arrivals). You can also view the 2006 data graph. A pie chart is not truly the best format to display the visitor totals for the various islands as the number of visitors shown in the chart is greater than the true total, as many visitors go to more than one island. However, for our purposes, it should give you an idea of how many visitors (percentage wise) are arriving/visiting each island. Just keep in mind the actual arrival numbers are "inflated" a bit. A more accurate way to look at this is Visitor Days per island. You can view a chart of the Total Visitor Days per island as well. The percentages are what's important here, and you can see they do not change very much.
The tabular chart shown further below (you can click the box to enlarge it) gives the breakdown of visitors in the islands on a month by month basis (color coded per island). The bold lines that are clearly visible are the 2007 data trends. The faded "background" lines which almost looks like shadows of the darker lines are the 2006 trends. As you can see, 2007 was a better year overall for the Big Island of Hawaii, Maui, and Kauai, but on Oahu, travel dropped in 2007 in comparison with 2006. That is the second consecutive year that travel on Oahu has dropped while overall visitation has increased on the other islands.
In considering the "health" of the tourism market, one must also put emphasis on the two factors that are the most important: "visitor days" and "visitor expenditures." Mahalo for the tip by amberloo at TripAdvisor. In her words, "If there are more visitor days and more money being spent annually over the long-term, the industry is healthy regardless of any other factors; such as mere arrival totals. The goal of many government planners is to increase "days" and "spending" while limiting (or even decreasing) arrival counts."
Why limit arrival counts you might ask? One has to consider tourism "capacities" of the islands and how that will effect future trends. Maui and O'ahu likely reached their carrying capacity (for visitors) years ago, thus have few remaining competitive development opportunities and will not have the statistical fluctuations or upside growth potentials seen on Kaua'i. In fact, due to growth in 2007, Kaua'i has now about reached its own carrying capacity pending completion of on-going development in areas like Po'ipu.
The tabular chart shown further below (you can click the box to enlarge it) gives the breakdown of visitors in the islands on a month by month basis (color coded per island). The bold lines that are clearly visible are the 2007 data trends. The faded "background" lines which almost looks like shadows of the darker lines are the 2006 trends. As you can see, 2007 was a better year overall for the Big Island of Hawaii, Maui, and Kauai, but on Oahu, travel dropped in 2007 in comparison with 2006. That is the second consecutive year that travel on Oahu has dropped while overall visitation has increased on the other islands.
In considering the "health" of the tourism market, one must also put emphasis on the two factors that are the most important: "visitor days" and "visitor expenditures." Mahalo for the tip by amberloo at TripAdvisor. In her words, "If there are more visitor days and more money being spent annually over the long-term, the industry is healthy regardless of any other factors; such as mere arrival totals. The goal of many government planners is to increase "days" and "spending" while limiting (or even decreasing) arrival counts."
Why limit arrival counts you might ask? One has to consider tourism "capacities" of the islands and how that will effect future trends. Maui and O'ahu likely reached their carrying capacity (for visitors) years ago, thus have few remaining competitive development opportunities and will not have the statistical fluctuations or upside growth potentials seen on Kaua'i. In fact, due to growth in 2007, Kaua'i has now about reached its own carrying capacity pending completion of on-going development in areas like Po'ipu.
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Author: J.C.Derrick
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